Seafood Sustainability

Let’s Do Good Together

We want everyone to enjoy a variety of sustainable seafood for years to come. That’s why we’ve forged alliances with Sustainable Fisheries Partnership (SFP) and Global Sustainable Seafood Initiative (GSSI). What does that mean for you? We’re making it easy to learn about sustainable seafood practices. Look for the responsibly or sustainably sourced icons when you purchase seafood in our stores to help us do good.

Responsibly Sourced

Sustainably Sourced logoWild-caught: Considered managed by the Sustainable Fisheries Partnership (SFP) OR in a credible, graded fishery improvement project (FIP).

Farm-raised: The farm level of the supply chain qualifies for a Global Sustainable Seafood Initiative (GSSI)-approved ecolabel or in an Aquaculture Improvement Project (AIP). May also be certified at the hatchery, plant, and/or feed levels.

Sustainably Sourced

Sustainably Sourced logoWild-caught: Qualifies for a GSSI-approved ecolabel OR evaluated by the SFP and considered well managed.

Farm-raised: All four levels of the supply chain (farm, hatchery, plant, and feed) qualify for a GSSI-approved ecolabel. Shellfish must qualify at three levels of the supply chain (farm, plant, and hatchery).

GreenWise Sustainably Sourced

Wild-caught: Meets all the sustainably sourced criteria above. Additionally, contains no bisulfates, phosphates, nonphosphates, or other processing aids.

Farm-raised: Meets all the sustainably sourced criteria above. Additionally, is raised without ever using antibiotics or hormones, and contains no bisulfates, phosphates, nonphosphates, or other processing aids.

Wondering about the seafood not marked either responsibly or sustainably sourced? It may still be sourced using sustainable methods, but it hasn’t yet been evaluated by the Sustainable Fisheries Partnership or GSSI ecolabels.

Identifying Opportunities

We want to be good stewards of our resources. That’s why we proactively work with fisheries to make sure we have sustainable seafood in our stores. Our three-phase program helps us continually work through and resolve issues that impact sustainability in the industry.

  • Phase 1 (Research and Data Collection): Each year, we conduct research and collect data for the top 85% of products sold in our Seafood department.

  • Phase 2 (Product Evaluation, Decisions, and Improvement Projects): In conjunction with Sustainable Fisheries Partnership (SFP), we annually evaluate our sources of supply and determine which of the sources need improvement. Then we prioritize the projects we will work on the following year. This process helps us decide whether to help enhance fisheries through improvement projects, seek alternative source of supply, or halt the sale of a product until the issue is resolved.

  • Phase 3 (Implementation): We make company-wide purchasing decisions to support sustainable fishing efforts based on the SFP fishery assessments. Since seafood sustainability has become more important to our customers, we're prepared to switch to alternative sources if we need to or discontinue selling a product altogether.

    We constantly evaluate our progress and look for ways to offer more sustainable seafood to our customers. We also track the progress of our improvement projects to help us achieve our goal of a more sustainable seafood supply.

Understanding Seafood Certifications

We’re also working with GSSI and SFP to ensure that current and future sustainability claims meet a rigorous set of standards so that everyone can feel confident in seafood purchases. Navigating the many different certifications required for seafood to be sustainable is not always simple. Here’s a quick overview.

Global Sustainable Seafood Initiative

GSSI works to provide clarity and consumer confidence in certified seafood by benchmarking based on international guidelines. GSSI evaluates and approves several organizations to ensure they’re following the proper certification guidelines. These organizations include:

  • Responsible Fisheries Management
  • Marine Stewardship Council
  • Best Aquaculture Practices
  • Aquaculture Stewardship Council
  • Global Good Agricultural Practices Program (GLOBALG.A.P.)

Sustainable Fisheries Partnership

SFP creates and audits wild fisheries’ sustainability profile to provide retailers with confidence in fisheries’ sustainability practices. They also actively work with fisheries on setting up and implementing FIPs.

*By clicking this link, you will leave and enter the Ocean Disclosure Project site operated and controlled by SFP.

Always Learning and Growing

Our participation with SFP gives us the opportunity to better understand important issues about seafood sustainability. We learn where to engage our sustainability efforts, how fisheries manage their stock, and the health of a fishery. This partnership also empowers us to invest in fisheries to help them gain the resources they need to improve their sustainability practices, a process known as a fishery improvement project (FIP).

Take the Next Step

Join us to help do good. Visit the Ocean Disclosure Project* website to find fishery locations, sustainability ratings, environmental impacts, and the types of fishing gear used in the process.