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Tools for Selective Shoppers

If you pay close attention to the foods you eat and serve your family and friends, you’re not alone. Today’s grocery shoppers are highly selective about the products they buy and seek transparency in foods, with many looking for certified-organic products and avoiding items with added hormones and certain additives.1

Publix offers a variety of convenient solutions to help you make informed decisions about the products you choose and the foods you eat.

woman looking in frozen food case

GreenWise: Products from a Shared Belief in Good

Publix developed the GreenWise line of products to address our customers’ desires. When you see a GreenWise product at Publix, you can rest assured it meets at least one of the following requirements:

  • USDA Organic
  • Made with at least 70% organic ingredients
  • Made without artificial preservatives, flavors, or colors; may contain colors from natural sources
  • Raised without antibiotics or added hormones; federal regulations prohibit the use of added hormones in poultry and pork; all GreenWise meats are fed a 100% vegetarian diet
  • Non-food products that make an environmental claim on the package

We’ve even developed a list of more than 100 ingredients you won’t find in our GreenWise foods and beverages. We review and update it annually to ensure that it reflects both our strict standards and feedback from our customers.

In addition to avoiding certain ingredients, GreenWise products use only:

  • added colors from natural sources
  • flours that are unbleached and unbromated
  • expeller-pressed oils
  • dairy products from animals that have not received rbST2

Going for GreenWise

When you’re shopping at Publix, look for our ever-growing selection of GreenWise products throughout the store. Here are a few examples.

Plentiful breakfast solutions:

Organic Bakery breads:

Get your chili fix:
Ready for a batch of fall-inspired chili? We have all the ingredients you need, such as:

Or try our Aprons Harvest Chicken Chili with Apples recipe, which meets our Better Choice criteria.

Dinner in 20:
Prepare a delicious meal for your family in just 20 minutes with our Aprons Chicken Sausage-Pomodoro Sauté with Parmesan Quinoa, featuring GreenWise quinoa (organic and gluten free) and GreenWise smoked chicken sausage.

Wellness Icons: Easy Ways to Shop Your Health Goals

Publix offers easy-to-spot wellness icons on our shelves to help point you in the right direction when shopping your health goals.

Look for the Leaf

Products with the leaf icon are made without artificial preservatives, flavors, or colors. Any coloring found in these products is derived from a natural source. Check out the list of ingredients you won’t find in products with a leaf icon here.

Discover all the items with the leaf icon at Publix.

Find Your Organics

Publix has loads of organic food options. Whether you’re looking for USDA-certified organic products or items made with at least 70% organic ingredients, all you need to do is look for the teal shelf tags while you shop. Then spot the USDA Organic or Made with at Least 70% Organic Ingredients icons on the tags. It’s that simple!

Learn more about our organic tags and icons here.

See What’s Gluten Free

As more customers delve into gluten-free eating, more options continue to pop up on Publix shelves. When shopping for gluten-free items, keep your eyes peeled for the purple-and-white gluten free icon to zero in on exactly what you need. You’ll find gluten-free products throughout the store.

Check out our gluten-free Aprons recipes. Discover tips for following a balanced gluten-free diet.

Sources
1 The Nielsen Company, LLC. "It's Clear: Transparency Is Driving FMCG Growth." Nielsen.com. June 5, 2018.
2 The Food and Drug Administration has determined that there is no significant difference between milk from rbST-treated cows and non-rbST-treated cows.

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